sacai FW 2015 Campaign

sacai FW 2015 Campaign

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sacai FW 2015 Campaign    Italiano-Inglese-New11

Sacai lancia la sua campagna pubblicitaria per l’autunno inverno 2015, con Julia Nobis e Lexi Bolling, con la direzione artistica e lo styling di Karl Templer,una serie di fotografie scattate da Craig McDean.

La campagna apparirà per la prima volta nel numero di Agosto di US interview e nei numeri di Settembre di Love magazine,The Gentlewoman, Purple, Self Service, Interview e GINZA.

I dittici di immagini giocano su un effetto specchio e presentano i key look dalla collezione autunno inverno 2015, indossati da Nobis and Bolling – un po’ simili e allo stesso tempo diverse, distorsioni inaspettate e una “sorpresa” del movimento sono i concetti chiave della maison.

La collezione esplora gli archetipi dei tradizionali e autentici capi del guardaroba maschile reinterpretati con uno sguardo couture dalla direttrice creativa di sacai Chitose Abe.

Photography: Craig McDean
Creative Director and Styling: Karl Templer Models: Julia Nobis and Lexi Bolling
Make up: Diane Kendal
Hair: Tomo Jidai
Casting: Michelle Lee


sacai debuts its Autumn/ Winter 2015 advertising campaign, featuring Julia Nobis and Lexi Bolling, with creative direction and styling by Karl Templer, in a series of photographs by Craig McDean.

The campaign will first appear in the August issue of US Interview, as well as September issues including Love magazine,The Gentlewoman, Purple, Self Service, Interview and GINZA.

The diptych images feature mirror-like plays on iterations of key looks from the Autumn/ Winter collection, worn by Nobis and Bolling – seemingly similar, yet somehow different – continuing the theme of hybrids, unexpected distortions and “surprise in movement” that’s at the core of the sacai house.

The collection explores traditional, authentic masculine clothing archetypes, spliced with an exaggerated couture-like silhouette by sacai’s Chitose Abe. An unexpected distorted proportion, that challenges preconceptions with drop shoulders, drop waist details and elongated sleeves, with a new modern context for classical couture techniques such as Fortuny pleating. Something precious and rarefied, applied to the familiar and everyday.

Photography: Craig McDean
Creative Director and Styling: Karl Templer Models: Julia Nobis and Lexi Bolling
Make up: Diane Kendal
Hair: Tomo Jidai
Casting: Michelle Lee