Tommy Hilfiger Tailored SS 2016    

È una prima assoluta la New York Fashion Week Men, ed a un’occasione del genere non poteva certo mancare Tommy Hilfiger che ha tenuto una presentazione esclusiva dedicata alla linea Tommy Hilfiger Tailored Spring/Summer 2016. L’evento si e’ tenuto presso la penthouse del Chelsea Arts Tower a The Glasshouses, con un’incredibile vista sullo skyline di New York. La collezione è stata presentata con 24 modelli tra arredi su misura creati appositamente per l’occasione.

“La collezione Tommy Hilfiger Tailored Spring/Summer 2016 si ispira al mood delle vacanze degli anni ’50 – quando lo stile era importante anche durante il viaggio, oltre che all’arrivo a destinazione” ha detto Tommy Hilfiger. “Siamo entusiasti di celebrare il CFDA inaugurale della New York Fashion Week: Men’s con la nostra linea Tailored, una delle collezioni in piu’ rapida crescita.”

Il viaggio inizia a Honolulu, dove l’abito classico viene reinterpretato con un twist fresco ed estivo. Mentre sull’isola del Massachussetts, Martha’s Vineyard, il look ha un tocco piu’ casual, perfetto per le giornate di relax. La collezione fonde tratti tipicamente nautici con dettagli propri del brand, per dare ad ogni look un tocco raffinato e ricercato.

Il nuovo brand ambassador Rafael Nadal ha ispirato la capsule collection Tommy Hilfiger Tailored TH Flex Rafael Nadal Edition. Questa collezione in edizione limitata e’ stata realizzata con tessuti ad alte prestazioni, per un look sofisticato con tessuti all’avanguardia. Il risultato crea un forte impatto garantendo un alto livello di comfort e mantenendo lo stile tipico del brand.

La collezione ispirata al viaggio e’ stata presentata in uno spazio decorato con piante tropicali, tra orchidee e palme che hanno fatto da sfondo ai 21 modelli. Per la collezione TH Flex Rafael Nadal Edition e’ stato allestito uno spazio simile ad un campo da tennis; i modelli hanno posato all’interno di un’installazione di palline da tennis rosse, bianche a blu.

All’evento hanno partecipato oltre 300 persone tra cui editori, stylist e influencer.

Gli amici del brand sono invitati ad unirsi alla conversazione utilizzando #TOMMYSPRING16.

The brand hosted a special presentation showcasing select looks from the Tommy Hilfiger Tailored Spring/Summer 2016 collection during the inaugural New York Fashion Week: Men’s. Held in the penthouse of the Chelsea Arts Tower at The Glasshouses, with sweeping views of the city skyline, the presentation featured 24 live models posed against bespoke décor created especially for the event.

“The Tommy Hilfiger Tailored Spring/Summer 2016 collection is inspired by a glamorous island hopping holiday in the 1950s – when making a journey stylish was just as important as the destination itself,” said Tommy Hilfiger. “The Tailored line is one of the fastest growing segments of our business, and we’re excited to celebrate the CFDA’s inaugural New York Fashion Week: Men’s with this collection.”

The collection journey begins in Honolulu, where classic business suiting gets a fresh reinterpretation for summertime wear. In Martha’s Vineyard, the signature look is casual and holiday-ready; dressed-up style is designed for pleasure, not for business. The collection fuses classic nautical accents and signature details to give each look a finish that’s relaxed yet polished and refined

Modern movement and global brand ambassador Rafael Nadal inspired the Tommy Hilfiger Tailored TH Flex Rafael Nadal Edition capsule collection. These limited-edition pieces are made using a high-performance line of fabrics that combine a sophisticated look with environmentally friendly technology and cloth finishes. The result creates a strong stretch that guarantees a high level of comfort while maintaining a compact handfeel.

Reflecting the “island hopping” theme, the presentation was complimented by a floor-to-ceiling living wall of tropical plants including orchids and palm trees which served as a backdrop for 21 models who showcased the key looks from the collection. The TH Flex Rafael Nadal Edition suits were presented in a dedicated area featuring a tennis-court inspired floor, and three models posed within an artistic installation made from red, white and blue tennis balls.

The industry event was attended by over 300 members of the press, key stylists and social media influencers.

Friends of the brand are invited to join the conversation on social media using #TOMMYSPRING16.