H&M has sponsored Primavera Sound festival in Barcelona for the first time. On the H&M Loves Music Lounge, a unique space, H&M offered make up and beard retouch, DJ sessions, a lounge area and a food truck to recover energies during all the festival that took place from 27th to 30th of May. Together with this lounge, H&M counted with the H&M Pro stage, that housed international emerging bands during the festival.
H&M era fra gli sponsor del Primavera Sound festival in Barcelona. Nello speciale H&M Loves Music Lounge c’era la possibilità di rilassarsi con la musica delle DJ session, mangiare un boccone al food truck. Insieme a questo spazio H&M ha ospitato un Pro Stage dove si sono esibite diverse band emergenti.
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