Kay Li, a Hong Kong-born fashion designer, started her eponymous label in 2012 after graduating from ESMOD University with an 1st Fashion award in New Couture and an Excellence award. She was invited to participate in the inaugural Fashion Week Middle East recently. In 2013, she debuted her AW13 collection at Studio F by Fashion TV with celebrities & FTV owner Michel Adam among the audience.
She was selected as an Emerging Talent in the region to showcase during Dubai Fashion Week in 2010. Her graduation collection in 2012 received much positive press and has been seen featured in numerous fashion online blogs and regional publications.
The essence of her label is to produce innovative pieces that express and accentuate individuality. Growing up in Hong Kong, she is greatly influenced by the artistic and edgy asian fashion aesthetics. Mixing form, fabrics, and designs in a new manner, the label aims to capture the character and emotions of a distinctive woman.