Guess SS 2015 with Gigi Hadid    

Diretto da Paul Marciano (CEO and Chief Creative Officer for GUESS?) e girato dal fotografo David Bellemere, la nuova campagna è ambientata su una spiaggia privata a Malibu in California. L’uso di luce naturale permette al sole di riflettersi sulla pelle di Gigi Hadid creando bellissime immagini insieme alle onde dell’oceano e il vento californiano. Eccovi un dietro le quinte e una simpatica intervista con Gigi.

Directed by Paul Marciano, CEO and Chief Creative Officer for GUESS?, Inc., and shot by photographer, David Bellemere, the campaign features an assortment of images shot against a picture perfect backdrop of a private sunny beach in Malibu, California. Gigi is shown embracing her femininity and sensuality while embodying the care-free spirit of the Spring collection. The strong use of natural light allows the sun to reflect upon Gigi’s radiant skin and tousled beach wave hair creating strong feelings of warmth and seduction. The crystal clear ocean and playful poses against the windswept sand enhance the sensual mood creating an alluring collection of photographs.