MAISON the FAUX

MAISON the FAUX

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Naam Collectie: “Make a u-turn if possible.”

Photography: Valentina Vos

Make-up: Majda Nassih

Models: Floris & Christel @ 77models


Nella serata di chiusura della Mercedes Benz Fashionweek Amsterdam, Maison the Faux ha svelato un’altra alienante e esplosiva collezione. Una location strapiena ha assistito all’assurda presentazione della seconda collezione dal titolo “Make a U-turn if possible” che ha in qualche modo superato il lancio del brand a Gennaio. 30 look in totale e se la prima collezione aveva stupito la seconda ha lasciato tutti letteralmente di stucco.

Come diamanti a Versailles

La location della sfilata era una sorta di giardino di Versailles ridotto in rovina, niente glitter ma piuttosto una riserva con 3 cantanti che rappresentavano un vero colpo d’occhio nella scena. Hanno cantato un repertorio piuttosto bizzarro di suoni durante la loro performance, all’inizio sembrava di ascoltare una pioggia tropicale e poi lo scoppio di un tuono. Tutto questo accadeva entre muscolosi giardinieri spaccavano la legna con accanto cavalli che spruzzavano acqua.

Le modelle aprivano le porte di questa “casa di fantasia” per entrare nel giardino in cui diventavano moderni pellegrini provenienti da un altro mondo.

La performance di “Make a U-turn if possible” era incentrata al bisogno di un ritorno alla spiritualità in contrasto alla superficialità della “smartphone generation”. Maison the Faux manda un messaggio a coloro che cercano di realizzarsi ma per far ciò si affidano costantemente alla guida di app che ti indichino la direzione giusta, che sia un TomTom o l’app di incontri Tinder che ti invitano a cliccare e cliccare alla ricerca del vero amore.

Finale del defilè con due modelle semi nude a parte una grande quantità di gioielli mentre le cantanti eseguivano una loro versione angelica della pop song “Diamonds”.

Make a U-turn if possible

La collezione mescola abiti pratici da outdoor con riferimenti al mondo della lingerie. Fragili camice da notte, lingerie e giacche a vento e pantaloni con la zip. Silhouette sovrapposte con materiali e colori nude, pizzo e colori delicati a contrasto con pelle e tessuti pesanti. Pezzi cuciti a mano fatti con tessuti reciclati, stampe colorate, cappelli e gioielli vistosi sono indossati per rendere il look completo.

Con la loro seconda collezione Maison the Faux presenta un mix fra ready wear e couture

Portret Joris & Hans - Maison the Faux

Portret Joris & Hans – Maison the Faux

 



At the closing night of Mercedes Benz Fashionweek Amsterdam MAISON the FAUX presented yet another alienating and bombastic show at the Vodafone Firsts Fashionlab. A packed Tranformatorhuis show location witnessed the absurd presentation of the second collection‘ Make a U-turn if possible’, which absolutely outdid the launch of MAISON the FAUX in January. An impressive number of 30 looks was presented to the audience. The successor of the first collection ‘It’s cleaning day’ has proven not only to be ‘bigger’, but most of all ‘ better’.

Like diamonds in Versailles

A deteriorated garden of Versailles, was what spectators walked into while entering the Tranformatorhuis show location at MBFWA. No glittery shower, but a misty reservoir filled with three delirious female vocalists formed the absolute eye catcher of this decor. The vocalists sang a bizarre repertoire of sounds during the performance. What started out with soundscapes one would expect to hear in a tropical rainforest, ended in an orgasmic thunder. This all took place while muscled gardeners chopped up hedges, under the all-seeing eyes of water spewing horses. The models opened the doors of the ‘fictional house’ (which MAISON the FAUX roughly translates into) into the garden in which they presented themselves as modern pilgrims to the outside world.

The performance for ‘Make a U-turn if possible’ focussed on the need for spiritual profundity compared to the superficiality of the ‘ smartphone generation’. MAISON the FAUX wants to send out a message to those who seek self-actualisation, but in the process constantly rely on the guidance of programmed apps that give out direction. Whether it is a TomTom or the widely mentioned dating-app Tinder, which forces the user to ‘sweep’ left and right in the search for true love. The grand finale of the show formed a big wink toward this shallow profundity. The last two models entering the garden were barely covered up, besides for a large mass of jewellery, while the vocalist sang their own angelic version of pop song ‘Diamonds’.

Make a U-turn if possible

The shown collection mixes practical, constructed outdoor clothing with references to delicate lingerie. Fragile nightgowns, braziers and underwear against windbreakers and zip off pants. Layered silhouettes consisted out of contrasting use of material and colours of soft nudes, lace and sweet colours that contrasted against patent leather and heavy wax fabrics. Big hand-woven items made out of recycled fabric, colourful prints, strange hats and chunky jewellery that are worn as modern charms made the image complete. With the second collection of MAISON the FAUX, the label presents a mix between ready to wear and couture. With this, the label has made a clear development as apposed to their first collection. In the upcoming months more active contact will be established with buyers from home and abroad to stimulate sales. MAISON the FAUX will keep on working from its atelier in Arnhem and will remain their focus on world domination.