The Louis Vuitton Spring-Summer 2025 Men’s Pre-Collection by Pharrell Williams portrays the cosmopolitan culture of dogs and the humans that walk them. With anthrozoological flair, the proposal pictures the wardrobe borne out of this symbiotic relationship, from daily promenades and park life to the unique activities of the dog-loving community. A study of the discerning mentality of the canine-keeping city lifestyle, the collection explores – through the savoir-faire of the Maison – a niche facet in the LVERS ideology central to the practice of the Louis Vuitton Studio Prêt-à-Porter Homme: the spirit of a global mentality driven by an appreciation for eminence in every walk of life; dog walks included.
Saluting the dapper dog walkers of New York City, the collection assumes a sense of dandy daywear expressed in a trans-seasonal casual wardrobe elevated by a spirit of formality. Rooted in the preppy codes observed in the dress codes of dog shows – a tradition informed by English heritage sports – it manifests in elegant lines structured through ease.
Man’s best friend is put on a pedestal in portraits, patterns and graphics featured throughout clothing and accessories, including a new line of dog-specific items.
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