The iconography of the S🌍S reinterprets the We Are the Weather collaboration with the author Jonathan Safran Foer. The motif appears on unisex T-shirts made from regenerated cotton sourced from SÖKTAŞ, an agricultural company in Turkey that the company has been supporting in its transition to regenerative practices since 2019.

The focal point of the capsule is Stella McCartney’s S-Wave Sport trainer, the most sustainable sneaker to date, made from second-life plant-based materials. The Amazon Green sweaters are made from ethically sourced RWS-certified wool, while the Polar White unisex long-sleeve jersey tops are made from an organic and recycled cotton blend. The accessories are finished with recycled materials and made of Dune beige organic cotton.

Stella McCartney as a Group will donate to Conservation International a minimum of 15,000 euros from sales of the SOS Capsule Earthy Day 2024 in its Stella McCartney boutiques and on the stellamccartney.com website.