The graphic aesthetic of Mademoiselle’s atelier and the tools used by her seamstresses and their exceptional savoir-faire are the inspiration for a new CHANEL Haute Horlogerie and Horlogerie capsule collection COUTURE O’CLOCK at  Watches & Wonders 2024 .Thimbles, scissors and pins, the tools of the daily work in the rue Cambon ateliers, are transformed into exceptional pieces, blending watchmaking, jewelry and the finest craftsmanship. The iconic watches of the House of CHANEL are enriched with new interpretations combining creative boldness, technical sophistication, excellence of materials and refinement of details.

MADEMOISELLE’S WORKSHOP

The CHANEL Watchmaking Creation Studio immerses us in the graphic black-and-white world of the rue Cambon ateliers: sewing needles, thimbles, scissors, pins and spools of thread meet those new creations

MUSICAL CLOCK COUTURE WORKSHOP

The CHANEL Watchmaking Creation Studio, inspired by the lively atmosphere in the rue Cambon atelier, orchestrates a choreography of couture busts to the rhythms of “My Woman” by Al Bowlly, a melody that Mademoiselle liked to hum. The chandelier with diamond droplets, the plinth inspired by the upholstered sofa and the gold embellishments all evoke Gabrielle Chanel’s apartment. Mounted on a long gold chain necklace dotted with diamonds is the key for winding the mechanism of this unique piece, in which the time is displayed on tape measure. At once a musical box, a clock and an automaton, this exceptional piece was crafted by the expertise of a large team of highly skilled artisans. From the diamond-encrusted droplets of the miniature chandelier to the meticulously crafted and tuned musical mechanism, this unique creation is a tour de force of technical and aesthetic sophistication.

BUST LONG NECKLACE COUTURE
A couture dummy in a diamond snow-setting and 18K yellow gold borrows the codes of a long necklace. The black lacquer dial is concealed in the waist of the dummy.

MADEMOISELLE J12 COUTURE WATCH
The dial features the silhouette of Mademoiselle in a black and white suit. In the back, a disk is in constant movement animates golden motifs of safety pins and couture dummies

MADEMOISELLE’S SEWING TOOLS

The expertise of the rue Cambon ateliers offers endless inspiration for the creative vision of the CHANEL Watchmaking Creation Studio. The COUTURE O’CLOCK collection pays tribute to this heritage by taking the tools of Haute Couture – pins, thimbles and buttons – and transposing them into the field of watchmaking, transforming them into exceptional pieces. Treasures of watchmaking and jewelry savoir-faire, these watches in gold set with precious stones are worn as jewels.

MADEMOISELLE PRIVÉ PINCUSHION CUFF COUTURE
The CHANEL Watchmaking Creation Studio transforms the ordinary into the extraordinary with the MADEMOISELLE PRIVÉ PINCUSHION collection. Inspired by the pincushion, the working tool of dressmakers, each creation features a remarkable case beneath a convex crystal. The Haute Couture symbols of the House of CHANEL embellish the dials of these exceptional watches, crafted in gold, diamonds, mother of pearl and onyx, taking creative inspiration from the savoir-faire of skilled artists. A new motif, inspired by pins in a pincushion, adorns a cuff, a long necklace and a ring.

MADEMOISELLE PRIVÉ PINCUSHION RING COUTURE
The CHANEL Watchmaking Creation Studio transforms the ordinary into the extraordinary with the MADEMOISELLE PRIVÉ PINCUSHION collection. Inspired by the pincushion, the working tool of dressmakers, each creation features a remarkable case beneath a convex crystal. The Haute Couture symbols of the House of CHANEL embellish the dials of these exceptional watches, crafted in gold, diamonds, mother of pearl and onyx, taking creative inspiration from the savoir-faire of skilled artists. A new motif, inspired by pins in a pincushion, adorns a cuff, a long necklace and a ring.

SAFETY PIN LONG NECKLACE COUTURE
A safety pin in a diamond snow-setting and 18K yellow gold borrows the codes of a long necklace. The dial is set with diamonds and is positioned in the cavity of the safety pin.

J12 COUTURE 33MM WATCH
The new J12 COUTURE 33MM watch, in highly resistant white ceramic with black features and a bezel set with baguette-cut diamonds, is decorated with motifs borrowed from the rue Cambon ateliers in Paris: toile à patron, sewing needles, scissors and tape measure.

PREMIÈRE RUBAN COUTURE WATCH
A tape measure motif is printed on the double-wrapped black and gold leather strap. The case in titanium and 18K yellow gold is adorned with a charm of a figurine of Mademoiselle in yellow gold and black lacquer set with a diamond.

CODE COCO COUTURE WATCH
The new CODE COCO COUTURE watch is a singular creation with a black and gold leather strap, printed with motifs of a thimble, spool of thread and scissors. Two black lacquer dials, one set with a princess-cut diamond.

www.chanel.com