MAX&Co. presents the latest chapter of the &Co.llaboration series. The brand has decided to collaborate with Sofia Sanchez de Betak, designer and founder of the fashion and lifestyle brand CHUFY, launched 5 years ago and exhibited in some of the most important shop windows including Bergdorf Goodman in New York and Colette in Paris.
Born in Buenos Aires, today Sofia Sanchez de Betak divides her time between New York, Paris and Mallorca, where she lives with her husband and her daughter. The &Co.llaboration – Souvenirs of Life – is an expression of Sofia Sanchez de Betak’s love for fashion and travel.
“Life souvenirs are intangible imprints of our past, cornerstones that outline our existence. They hold precious memories, lessons learned, our personal growth and the traces we leave of ourselves to other people. These souvenirs remind us of who we are. Treasures of wisdom and inspiration, they guide us on the journey of life.”
The source of inspiration? A journey that starts among the MAX&Co. archives. and CHUFY and continues to explore vintage markets around the world that tell of distant places. Thus was born a collection where the desire for adventure meets practicality and where comfort is the watchword.
In the Capsule, parkas, boots and sandals dominate, but also bags, such as the classic baskets. All the garments have a passe-partout charm. Sofia Sanchez de Betak’s globetrotting soul translates into innate versatility: each item is suitcase-proof, easy to match and designed to accompany you everywhere. A faithful ally from dawn to dusk, from the beach to the bar, from the boat to the bike.
“Collecting life souvenirs means cultivating awareness and gratitude, savoring every moment, enjoying its beauty and the lessons it teaches us. We thus become aware collectors of these intangible treasures, embracing the idea that life itself is a magnificent adventure.”
The message behind the collection is a love letter to travel, which is why the capsule logo is a map. Style isn’t what you wear, but where it takes you. The journey is not the destination, but your own path.
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