WEEKEND MAX MARA | Signature Collection JOYROAD


WEEKEND MAX MARA | Signature Collection JOYROAD

Created in collaboration with the American actress Lucy Hale, the new Weekend Max Mara Signature Collection for Autumn/Winter 2024 is inspired by a road trip.

Born in Memphis, Tennessee, actress Lucy Hale describes the Joyroad collection as “joyful, authentic and western.” The inspiration came from an imaginary journey to discover her roots, in which the actress combined her love for nature with the search for her own individuality. The final destination of this journey can be a place, a personal goal or a goal to be achieved.

The casual atmosphere of the collection is in perfect harmony with the casual chic attitude of the brand. 

Weekend Max Mara embodies the values of authenticity and free spirit, two principles that I personally always try to stick to. These values were also an important source of inspiration for creating the Signature Collection. Together with the Weekend Max Mara team, we immediately shared the desire to recreate an aesthetic inspired by the American West and to create garments that could encourage the expression of a personal style” says Lucy Hale.

The mood of the collection is a balance between the western soul, urban style and outdoor comfort, starting with the fringes that characterize a soft leather jacket, suede trousers and the iconic Pasticcino Bag. Denim blue characterizes oversized jeans and a miniskirt decorated with studs. The selection of outerwear consists of a gaucho-style bomber jacket, a parka, a duffel coat and a wool jacket with tricot sleeves. The knitwear is embellished with jacquard and colorful floral embroidery. The palette focuses on natural nuances that recall earth tones, from brown to khaki to light blue. The new Pasticcino Plié bag, in oversized denim with studs, is another focus element of the collection, together with the vintage-style rodeo boots. Faithful to this imagery, also a selection of bijoux with a western mood including necklaces, rings and a rigid bracelet, made of oxidized metal with floral elements in relief.

Take a walk on the wild side!


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