Louis Vuitton Pur Perfumes

Beauty

Louis Vuitton Pur Perfumes

Three raw materials full of magic, charm and enigma that celebrate their peculiarity through refined fragrances.
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Louis Vuitton Pur Perfumes

The Pure Perfumes collection, for a Maître Parfumeur, is like a dream come true. “I wanted to pay homage to the most prestigious raw materials in my palette, in their purest form,” says Jacques Cavallier Belletrud. With oud, sandalwood and amber, he achieved an unparalleled result, enhancing three treasures of nature in all their absolute enchantment. Three iconic ingredients of perfumery, deeply rooted in the history of humanity, which have crossed eras and cultures. Three raw materials full of magic, charm and enigma that celebrate their peculiarity through refined fragrances.

With Pure Perfumes, Jacques Cavallier Belletrud pays homage to a tradition dear to the Middle East: layering. “I am totally fascinated by this ritual because it allows anyone to create their own olfactory universe and wear a perfume that is only theirs,” explains the Maître Parfumeur. Today, chosen by perfume lovers from all over the world, layering harmonises with the DNA of a Maison which, since the dawn of its history, has placed customization at the center of its creations for its customers.

The exceptional Pure Perfumes collection reveals the intimate nature of three precious ingredients in perfumery, creating highly concentrated fragrances. “The best raw materials are perfumes in their own right. They are concentrations of emotions in which you can immerse yourself with pleasure, because you always discover an aspect whose existence you were unaware of”, reiterates Jacques Cavallier Belletrud. This is the richness that he set out to show in three highly concentrated compositions that put each ingredient first.

Oud, amber and sandalwood are the three ingredients, full of spirituality, which possess a universal, timeless beauty. These are natural treasures, of which Pure Perfumes embodies a new expression as they create an olfactory experience of rare intensity, promising a unique sillage.

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Louis Vuitton Pur Perfumes

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