JW Anderson AW24

Fashion

JW Anderson AW24

"This and That" becomes JW Anderson's statement of intent for Autumn/Winter 2024, inviting fashion lovers to explore and embrace diversity through a unique and innovative aesthetic.
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JW Anderson AW24

This and that.
To have one thing, you must recognize the other.
Instead of nostalgia, colloquialism.
Instead of the sensational, the non-apparent.
Instead of notoriety, discretion.
An investigation into dressing as a psychological act, like looking next door.
The subtle and the loud. A gray wig as a device. And slippers. Housewife slippers.
Grotesque everyday life, in bizarre distortions and proportions.
Knitted dresses, sweaters and shorts.
Knots and fit no longer used.
Scraps of trench coats and rosettes.
Too much space between the body and a coat; too little between the curves and a tank top. Draperies, more knots and drapes of curtains.
Even more rosettes.
A neutral palette.
Hints of novelty, delicately revealed.
Tropes and types: those that usually go unnoticed.
This and that.

JW Anderson presents its Autumn/Winter 2024 Women’s collection, inspired by the concept of “This and That”. The philosophy behind the new season focuses on the importance of recognizing one through the other, embracing colloquialism in place of nostalgia and the non-apparent in place of the sensational.

The collection stands out for its approach to clothing as a psychological act, exploring how the way we dress affects our perception of ourselves and others.

The subtle combination of knitted sweaters and shorts, discarded knots and trench and rosette cutouts, creates a unique and bold style, the neutral palette predominates in the collection, with hints of newness revealed subtly. Discretion replaces notoriety, with an investigation into wearability as an expression of individuality. JW Anderson celebrates the “too many and kinds” that often go unnoticed, creating a collection that challenges convention and embraces eclecticism.

“This and That” thus becomes JW Anderson’s statement of intent for Autumn/Winter 2024, inviting fashion lovers to explore and embrace diversity through a unique and innovative aesthetic.

www.jwanderson.com

JW Anderson AW24

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