Global Brand Ambassador Xiao Zhan is the new face of the Tod’s Spring-Summer 2024 advertising campaign.

The Chinese actor and singer Xiao Zhan, who since 2021 represents and promotes the values of craftsmanship and timeless elegance of the Tod’s brand, is now the protagonist of the Tod’s Spring-Summer 2024 campaign.

The Global Brand Ambassador elegantly interprets the new Tod’s men’s collection by wearing the brand’s iconic products, such as the Gommino Bubble, the T Timeless Messenger, the Di Bag and the new Greca Belt combined with RTW garments from the Tod’s men’s wardrobe, thus creating elegant looks with a modern touch that enhances, at the same time, the artisanal details of the brand’s DNA.

www.tods.com