Max Mara The Cube focuses on the search for innovation that has always characterized the Max Mara Group, combining an avant-garde spirit with the easy living approach of contemporary clothing to shape an innovative idea not only in terms of design, but also of craftsmanship and technique.
Focused on the down jacket, the iconic Max Mara The Cube project is an integrated system of outerwear and accessories born in 2008. Exclusive fabrics created specifically for the project, individual components with exceptional characteristics, innovative design solutions; reversible and modular, with a range of accessories, Max Mara The Cube is luxurious, functional, practical and unique, with a clear and precise identity underlined by the unmistakable cube-shaped packaging.
Thanks to its innovative design, it was included in the collections of the State Museums in Berlin and the FIT in New York, where it was exhibited as a “cult object” within the “Fashion and Technology” exhibition. The perfect combination of creativity, industrialization and experimentation