To celebrate the festive season, Burberry is opening a series of pop-up stores in winter locations in Switzerland, Italy and France. The first pop-ups opened inside G&B in Courmayeur and Franz Kraler in Cortina d’Ampezzo on 6 December 2023, followed by Maltempi in Courchevel and MODES in St. Moritz and will remain open until the end of the winter season.
Decorated with the classic check, the pop-up stores offer party accessories and winter clothing including the now iconic hot water bottles, socks, coats, jackets and scarves as well as leather accessories.
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