The end of year holidays are the most awaited, an opportunity to experience magical and joyful atmospheres.
CHANEL and Rinascente this year join together to create CHANEL WONDERLAND, a unique installation that will illuminate the center of Milan, from 30 November 2023 to 4 January 2024.
The entire façade of Rinascente Milano Piazza Duomo will be animated by a golden mantle, formed by a sparkling spectacle of plays of light. The symbols of the Maison will be the protagonists and will come to life in a lively kaleidoscope of lights, immersing Milanese people and visitors from all over the world in the magic of the holidays. The vault of the gallery and the windows will be adorned with decorations that recall the festive tradition, reinterpreted according to the iconic style of the Maison. A cascade of refined gift packages in the emblematic white and gold colors will decorate the gallery under which light installations reflect the profile of the iconic N°5 bottle.
A Pop-up store, located on the -1 floor of the Flagship Store in Piazza Duomo, will be set up to offer visitors an exciting multi-sensory and immersive experience. An environment surrounded by the magic of white and gold colours, where every detail, every package is a chapter of emotions to be discovered. This space was designed to stimulate the senses, through a series of activities supported by innovative technologies. An area will in fact be dedicated to the AIR PARFUM DISCOVERY, a new diffusion system that will guide an engaging blind olfactory discovery of CHANEL fragrances.
The pop-up store will have areas dedicated to the Maison’s fragrances, make-up and skincare treatments, so that visitors can discover the exclusivity that CHANEL has created to make the end-of-year holidays magical.
– Collectible perfumes in limited editions and exclusive gift boxes dedicated to the most iconic fragrances.
– Limited Edition skincare treatments with new refillable packaging, ideal for travel.
– The Holiday 2023 make-up collection, with precious palettes decorated with sparkling sequins, to illuminate the gaze and complexion with a thousand faceted reflections.
The products can be tested with the support of beauty experts or independently through the CHANEL TRY ON virtual make-up system. Furthermore, it will be possible to book a free personalized make-up consultation which will be held at the MAKE UP STATIONS. The fragrances will also have a reserved area, where it will be possible to experience a personalized 15-minute consultation: an exclusive olfactory journey, designed to guide you in discovering the ideal CHANEL fragrance
The art of gift giving will become a real experience: thanks to the innovative “GIFT GENERATOR” app it will be possible to find the perfect gift. A dedicated packaging area will offer a wide range of options to personalize gift packages through a selection of boxes, ribbons and decorations. A special program will allow you to create and print personalized greeting cards, adding a touch of originality to each gift. With this attention to detail and emotion, gift giving will become a truly special experience.
At the end of the Pop-up route, the public will find an evocative festive photocall, where it will be possible to take a selfie in front of the double C logo, always accompanied by an engaging atmosphere of lights and music.
For a moment of relaxation and to continue the experience, a Temporary Café CHANEL WONDERLAND will be set up next to the Pop up, furnished like a Parisian bistro. The menu will be French-inspired and the furnishings will reflect the codes of the Maison.