A basketball court, a surfboard, long stretches of sand… The CHANEL Cruise 2023/24 collection campaign plunges us into the dreamworld of Los Angeles. After the show at the legendary Paramount Studios, Anna Ewers and Loli-Bahia are directed by the photographic duo Inez & Vinoodh on Venice Beach.
“The Cruise collection campaign combines the two worlds of Los Angeles: the old-world glamour of the Hollywood movies we love and the health-conscious colourful sporty vibe of Venice Beach,” explain the photographers. “Loli and Anna embody both worlds dressed in the high style evening focused looks of Virginie’s collection while on the basketball courts and surf spots along the Venice boardwalk.”
In the pink light of day turning into night, these images are an invitation to travel and dream.
Here, different worlds come together. Like a vibrant echo of disco’s golden age, a lamé top is worn under the emblematic two-tone cardigan. The shimmer of a jacket swathed in gold sequins and hemmed in pink responds to the shine of leather trousers and a little black satin dress studded with stars. A jacket in iridescent pale yellow tweed sits above a long skirt in pink and white stripes, while mini shorts and a bustier in pastel tweed are revealed beneath a large coat falling nonchalantly off the shoulders. Paying tribute to the Californian lifestyle, a board and basketball signed with the double C recall the sporty attitude that traverses the collection.
Like a portrait of the City of Angels, this series of images is glamorous, fun, sensual… and nothing short of captivating.
The CHANEL Cruise 2023/24 collection is now available in boutiques.