Max Mara celebrates the 10th anniversary of the Teddy Bear Coat in Milan

Fashion, Top Stories

Max Mara celebrates the 10th anniversary of the Teddy Bear Coat in Milan

For this important occasion, Teddy opens the doors of his house, the Fluffy Residence, to all fashionistas.
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2023 marks ten years since the Teddy became the most loved coat in the fashion world thanks to its “cocoon” shape, its fine fabric and the perfect alchemical combination of glamor and playfulness. Not only a fashion favorite, but also a versatile piece for your everyday wardrobe.

For this important occasion, Teddy opens the doors of his house, the Fluffy Residence, to all fashionistas.

The Fluffy Residence is an extravagant paradise, built with soft lines and tenderness: a place entirely in Teddy fabric that becomes a real lifestyle, a comfort zone where you can feel at ease, inside and outside the home.

 

www.maxmara.com

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