The spring-summer 2024 collection, imagined by Jean Claude Jitrois, was presented in the brand new Jitrois lounge, a space designed to welcome jitroisklub members in a physical setting following digital success of the Klub.
The maison Jitrois unveils its collection, a sensory ode that both pay tribute to the brand’s DNA while focusing on the needs of the contemporary world. This collection represents a fresh perspective on fashion and society, seamlessly merging practicality, durability, aesthetics, positioning itself as a pivotal milestone in current trends.
This SS24 collection is a celebration of the house’s values: freedom, self-expression, love, community, creativity, and joy. As a psychomotor therapist, he is able to enhance the capacity for happiness through clothing.
For Spring-Summer 2024, Jean-Claude unveils a bold vision that blends voluptuous elegance with refined provocation. The SS24 collection revolves around five distinct themes. The Biker evokes adventure and freedom, while the stretch leather, a timeless signature, offers pieces that become a second skin, combining functionality and elegance. The GlamAmour celebrates all facets of love with rough luxury, akin to a romantic libertine. Meanwhile, Wildthings boldly breaks conventions, exploring unexpected textures and voluminous cuts.
At the heart of this collection, celebrating the power of community and a return to its roots. Modular jackets undergo a transformation, combining sensuality and captivating brilliance with new textures such as metallic blue, patent leather, or illusion tulle, a suggestive leather that reveals the skin. Jean-Claude Jitrois develops the Beatrix theme, a creation specific to this collection, offered in bustier dresses in black or white patent leather that boldly sculpt sensuous silhouettes. The choice of black and white patent leather is explained by their ability to shape ultra-sexy silhouettes while elegantly accentuating form.
To enhance this unique collection, Jean-Claude collaborated with the talents of Charles Varennes for styling and Louis Baquiast for photography, adding a unique dimension to the exploration of freedom and desire. In collaboration with Maison Ernest, which he appreciates for its audacity, Jean Claude adds a new dimension to the exploration of freedom and desire. Giving the desire to …