On 14 September, Jaeger-LeCoultre celebrated the British and European premiere of The Golden Ratio Musical Show at the 1931 Cinema. Designed in Art Deco style and set against the backdrop of Battersea Power Station, the specially created open-air setting is enhanced by the monumental architecture of one of London’s most impressive Art Deco buildings.
Created by the Swiss fine watchmaking Maison as part of its mission to expand the cultural conversation around design and watchmaking, the immersive sound-and-light show tells the story of the Golden Ratio, the unique mathematical formula that defines aesthetic harmony. Open free of charge to the public, it is an invitation to discover the elemental links between the beauty found in nature and in the most pleasing of man-made objects – from art and architecture to fine watches, and in particular the timeless Art Deco design of the Reverso, which was created in 1931.
A spectacular digital show projected onto a giant screen of falling water overlooking the River Thames, The Golden Ratio Musical Show is amplified by a spellbinding soundtrack composed by the ground-breaking British musician TØKIO M¥ERS and commissioned by Jaeger-LeCoultre through its Made of Makers programme of artistic collaborations.
On the evening of 14 September, Jaeger-LeCoultre hosted a private gala dinner, during which TØKIO M¥ERS gave a live performance of his soundtrack during The Golden Ratio Musical Show, accompanied by the renowned Bourne Orchestra – a collaboration between musicians from the Royal Philharmonic Orchestra and the London Chamber Orchestra. He followed this with a concert of other selected works, complete with the special effects that make his live performances so compelling.
Among the guests were the award-winning actor Nicholas Hoult, Ambassador for Jaeger-LeCoultre, actors Mimi Keene, Finn Cole, Sonoya Mizuno, Freya Allan and Gregg Sulkin. The British filmmaker and television presenter Reggie Yates was Master of Ceremonies for the evening.
The 1931 Cinema, located at Battersea Power Station on the south bank of the River Thames, and The Golden Ratio Musical Show offered the public the opportunity to experience design, craft and watchmaking in an entirely new cultural context.