Trench coat, sequins, sheath dresses, minimalism. These were the new must have who walked during the London Fashion Week, which ended yesterday and that decreed the super feminine trends.

There are trends that are repeated several times during the month of September, such as the use of silver color that emanates luster, just to emphasize the strength of the trend. The most famous brand, such as Burberry, Simone Rocha, Jonathan Anderson and many others have dictated the most fashionable looks…

This year Daniel Lee for Burberry has created trench coats, that in a short time have become iconic. The trench coat is a garment to wear over sporty looks or to wear in your free time. This year it becomes a style icon to wear also as a dress.

For Simone Rocha roses are the focal point of his show. Spring flowers are a stereotype but the designer’s collection is anything but a cliché. Pink dress with rosettes, a street style suit with the addition of a pocket in which is inserted a rose, which gives a touch of elegance, and a black suit with jacket and double-breasted shorts with the accessory of the black bag enriched with a pearl shoulder strap. The peculiarity of the model is the tattoo on the leg that portrays the stem of a rose and that acts as a leitmotif with the theme of the fashion show.

J. W. Anderson was inspired by the cargo trend, by the comfortable cut creating a military chic style. He created bloated pants, which became a style icon, and a cargo-style dress with feathers added to the sleeves.

“Find the strangeness in the banal”. J.W. Anderson, creative director of LOEWE

The SS24 collection is a tribute to the his father  who died last June for Richard Quinn. The theme of this show is the Irish ballet, as you can see from the ballerina style dresses. The peculiarities of the show were the direct contact with the public by the models and the gracefulness of the clothes. White dresses with the addition of rhinestones, a dress with floral embroidery and rhinestones, made more special by the presence of the wide skirt.