Chloé Spring 2024
“In the ever-rapidly moving world, I find solace in timeless design – pieces that are long-lasting in their execution and made to be atemporal with the hope of being passed down from one generation to the next. This collection is a warm up to the next chapter of climate success that will be Consciousness shown in the Spring-Summer 2024 show. We need to look at ourselves and how our brain processes still in hunter and gatherer’s days, and understand what doesn’t serve us anymore. That our brain works for us and not vice versa. When I see look six, for instance, it gives me great pleasure; to know that the denim trousers are made almost entirely from post-consumer cotton, the shirt is cut from deadstock cotton and the sunglasses are crafted from recycled acetate; to know that the decision to put the environment first didn’t affect the beauty of the design but empowered it.” Gabriela Hearst, Creative Director of Chloé
For Chloé Creative Director Gabriela Hearst, pre-collections are a space for developing and refining the design language of the Maison. While last season was inspired by the Renaissance artist Artemisia Gentileschi as the embodiment of female empowerment, Spring 2024 takes more nuanced and abstract stance centring on notions of consciousness, circularity and timelessness. These themes are expressed holistically on both an aesthetic and technical level. In the Maison’s pursuit of creating real garments free from ornament and artifice; that celebrate the beauty of craftsmanship and are made with the highest savoir-faire; commitment to social and environmental responsibility is the beating heart.
The Chloé Archive was a fresh source of inspiration for Gabriela, particularly the work of Karl Lagerfeld, who spent 25 years designing for the Maison between 1963 and 1997. The visionary designer’s chapter at Chloé is distilled into 28 looks at the Met Costume Institute exhibition ‘Karl Lagerfeld: A Line of Beauty’ (until 16 July 2023).
CHLOE’S COMMITMENT TO POSITIVE SOCIAL IMPACT
Through various partnerships, Chloé is working towards women’s economic inclusion to close the gender gap and provide women with the possibility to earn a decent living and drive change for their communities.
THE CHLOÉ DIGITAL ID
All ready-to-wear products come with a digital ID in the form of a QR code (located near the composition label) so you can trace their production journey from the fabric to the finished product. The digital ID will also provide access to care and repair information.
Chloé Spring 2024
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