Located in Via Camerelle 21, next to the Dior Couture Boutique and a few steps from the mythical “piazzetta”, meeting place for the international jet-set, the new Beauty Boutique is a tribute to the riviera, land of choice, place of refuge and source of inspiration, deeply connected to the history of the Maison Dior.

Natural elements such as wood, canvas and sand play a fundamental role in the decorations and furnishings, which join the iconic Toile de Jouy, the famous printed fabric used for the first time by Monsieur Dior in 1947 in the legendary Avenue Montaingne boutique. Today Maria Grazia Chiuri reinterprets it in a current way, creating an unprecedented fil rouge that connects the splendid island of Capri to Paris.

In the Beauty Boutique you will be able to discover the whole collection of fragrances and scented art de vivre creations of the Christian Dior Privée Collection, the exclusive Dior line with a couture soul. From Oriental to Cologne, from feminine to masculine, each of the perfumes is composed with the most noble and precious perfumery. These fragrances, packaged by hand, are the fruit of savoir-faire, unique of the House.

The first creation by Francis Kurkdjian will also be available as an absolute preview for the Collection Privée: Dioriviera, a sunny and sensual fragrance that combines notes of rose and fig for an olfactory journey that celebrates, once again, Dior’s love for the flowers and fruits of the Mediterranean Riviera.

There will also be a sophisticated relaxation area, to discover the many fragrances of the Maison and the precious “exclusive pieces”, as well as a station dedicated to the analysis of the skin, carried out with the brand new Dior Skin Analyzer technology. Finally, inside the Boutique you can try on the latest make-up collections created by Peter Philips, Creative and Image Director of Dior Make-Up, thanks to personalized make-up consultations, as well as the new exclusive line of Dior Solar sunscreens.

The Dior Beauty Boutique in Capri will open at the end of May and will remain open until the beginning of November.

Collection Privée Christian Dior: dior.com