By Ilira Naselli Flores
Designer Daniel Lee made his debut as new creative director of Burberry, and we can sure feel the wind of change.
As the night began, everything pointed to a cosy British love-in. Guests arrived to be handed Burberry-branded hot-water bottles fresh from the kettle and steaming mugs of hot toddies, and were seated on soft check blankets.
Burberry, which has been through something of a midlife crisis recently – it stopped wearing trenchcoats and got into streetwear – is hoping to settle down.
“You know, it’s change for me, change for the brand, and change for the positive thing” remark the newly chief creative officer.
English deep purples, mustard yellow, reds and injections of royal blue formed the base color palette, he use typical british fabric and colours to celebrate the maison, but his new vision is not linked to British traditional sartorial cues, but rather is an attempt to push into an edgier zone.
Photo: Filippo Fior
Comes out a strong reinterpretation, that surely symbolize Daniel Lee identity and at the same time preserve Burberry’s one, and here lies is capacity and forcefulness.
“I think that the brand is about functionality” Lee said. He played with that idea, focusing much more on the core of youthful, bias-checked, easy-to-sling-on utilitarian outerwear. It’s a win bet over his potential!