The principles of Newtonian physics, in the glow of white gold, give life to atypical experiments in search of the perfect jewel.
For this journey into the laws of dynamics, we have chosen to use the Coco Crush collection inspired by the matelassé motif, a symbol of the Maison since 1955 and the iconic Première watch by CHANEL. In 1987, CHANEL created its first watch: the PREMIÈRE, inspired by the House’s codes. The case evokes the cap of the N°5 perfume bottle. The original bracelet with woven leather, like the chain of the classic CHANEL bags, has been reinterpreted in chain, ceramic or velvet-effect versions. A feminine and timeless watch, to be worn at any time, day or night.
Creative direction: Gioia Gange
Pictures: Tosi Vogli
Video editing: Roberto Bottone
Production: Albamedia
Chanel Coco Crush, Coco necklace, Quilted motif, 18K white gold, diamond
Chanel Coco Crush, Coco necklace, Quilted motif, 18K white gold, diamond
Chanel Coco Crush, Coco bracelet, Quilted motif, 18K white gold, diamond
Chanel Coco Crush, Quilted motif earrings, 18K white gold, diamonds
Chanel Première, Gourmete chain watch
Chanel Première, Icon chain watch
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