A Chanel Dynamic Jewels Analysis

Jewellery, Main Story

A Chanel Dynamic Jewels Analysis

The principles of Newtonian physics, in the glow of white gold, give life to atypical experiments in search of the perfect jewel.
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The principles of Newtonian physics, in the glow of white gold, give life to atypical experiments in search of the perfect jewel.

For this journey into the laws of dynamics, we have chosen to use the Coco Crush collection inspired by the matelassé motif, a symbol of the Maison since 1955 and the iconic Première watch by CHANEL. In 1987, CHANEL created its first watch: the PREMIÈRE, inspired by the House’s codes. The case evokes the cap of the N°5 perfume bottle. The original bracelet with woven leather, like the chain of the classic CHANEL bags, has been reinterpreted in chain, ceramic or velvet-effect versions. A feminine and timeless watch, to be worn at any time, day or night.

Creative direction: Gioia Gange

Pictures: Tosi Vogli

Video editing: Roberto Bottone

Production: Albamedia

 

 

Chanel Coco Crush, Coco necklace, Quilted motif, 18K white gold, diamond

Chanel Coco Crush, Coco necklace, Quilted motif, 18K white gold, diamond

 

Chanel Coco Crush, Coco bracelet, Quilted motif, 18K white gold, diamond

 

Chanel Coco Crush, Quilted motif earrings, 18K white gold, diamonds

 

Chanel Première,  Gourmete chain ​​watch

Chanel Première,  Icon chain ​​watch

www.chanel.com

 

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