Lovers’ Day teaches us the importance of extended love that cannot be separated from that for ourselves and for the environment around us.
THEMOIRè also for SS23 remains faithful to its mission and to the values that are in its DNA: environmental and social responsibility. The brand also renews the promise to plant a tree for every bag sold, an initiative promoted in collaboration with TreeNation.
On the occasion of the most romantic day of the year, the must-have BIOS, the first pouch to be launched by Salar Bicheranloo and Francesca Monaco, designer and co-founder of THEMOIRé in 2019, is declined in an unprecedented raspberry color and orange-red. This model was then joined by the small GEA clutch and, with SS23, the medium size TIA, to be carried by hand or on the shoulder.
Among the new entries also the FERONIA, the cross-body that takes up the vertical folds and softness of the ARIA mini tote. Both of these models contrast their puffy silhouette with the more rigid lines of the DIONI, a classic baguette with a removable shoulder strap and magnetic closure.
The new season also sees the debut of new eco-friendly materials and places research even more at the center of the project.
The now classic vegan fabric – a material proposed by the brand as an alternative to PVC and which does not require chemical pesticides making it more biodegradable – with a soft-to-the-touch surface contrasts with the rough texture of the sea sponge variant which recalls the seabed and the different species that they inhabit them.
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