Conceived by Creative Director Matthew M. Williams and shot by photographer Heji Shin, this new global campaign features Gigi Hadid, Selena Forrest and Luna Passos wearing key looks from the collection. Also present is Givenchy’s trending bag of the season, the Voyou, a versatile everyday hobo model first seen on the Givenchy Spring-Summer 2023 runway.
The clash between American and French aesthetics, between Parisian elegance and the ease of American sportswear, were fundamental in conveying the mood of this season, said creative director Matthew M. Williams. Having previously collaborated with Heji Shin, the designer said he was delighted to reunite with her again.
“Heji is an extraordinary artist with a unique and inspired visual language that she has entrusted to us to translate into fashion,” said Matthew M. Williams, creative director of Givenchy.
In line with Givenchy’s Spring-Summer 2023 show, the women’s global advertising campaign continues to explore the tensions and contrasts between the House’s iconic sartorial heritage and the urban ease that Matthew M. Williams established as part of the aesthetic of the brand.
On a double page spread, longtime House friend Gigi Hadid appears in a ruched, backless dress with matching gloves, holding the Voyou. In single-page, color and black-and-white portraits, she appears again with a black version of her signature everyday bag wearing a cross-front leather bra with buckle detailing. For the first time, model Selena Forrest appears in a campaign for the Maison: the images show her effortlessly cool in a black and white portrait shot from behind, in which she wears a long knit dress with a low back and draped detail. Brazilian model Luna Passos is captured in a draped leather skirt and top with matching gloves, carrying a version of the Voyou bag. A real statement, the new Giv-Cut sunglasses, fully 3D printed in nylon, add drama and extravagance to the season’s looks.
Creative Direction: Matthew M. Williams
Artistic Direction: Edouard Risselet
Photography: Heji Shin
Video: Heji Shin
Stylist: Carine Roitfeld
Talent: Gigi Hadid, Selena Forrest, Luna Passos
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