MIU MIU SS23 Campaign

Fashion, Video

MIU MIU SS23 Campaign

Miuccia Prada has always been looking for contemporary concepts of charm and allure in clothing.
91

What is the function of fashion? And what is his place in life? The Miu Miu Spring/Summer campaign and the prêt-à-porter collection attempt to answer these questions. In doing so, both also illustrate the profound impact that the wardrobe can have on human existence, as a form of self-expression that infinitely enhances life.

The story, photographed by Zoë Ghertner, is an exploration of character starring interdisciplinary talents such as Ever Anderson Achol Ayor, Emma Corrin, Kendall Jenner, Esther McGregor, Quintessa Swindell, Karolin Wolter and Lim Yoona. Personalities united by the courage and desire to challenge conventions and, of course, by the beauty and sense of style that distinguish them.

They wear a collection that plays on Miu Miu’s by now iconic themes: versions and subversions of the uniform; re-proportioning wardrobe archetypes, including tailored jackets, shorts, pants, skirts and shirts; references to sportswear and utilitarian outerwear embellished with oversized patch pockets, here in a silk version and in a muted color palette. The thong sandal is reimagined in an unusual hybrid boot version. The looks are layered – an indication of the complexity of the people wearing them.

Miuccia Prada has always been looking for contemporary concepts of charm and allure in clothing. Beyond the rarefied understanding and recognition of the importance of fashion, there is a humanity here that allows the freedom to be serious or playful, fragile or powerful, elegant or understated, to be whoever we want to be at any moment.

Talent: Ever Anderson, Achol Ayor, Emma Corrin, Kendall Jenner, Esther McGregor, Quintessa Swindell, Karolin Wolter and Lim Yoona
Stylist: Lotta Volkova
Photography: Zoë Ghertner

miumiu.com

Comments are off this post!