On December 1, 2022, Prada drops its seventh limited-edition Timecapsule Collection paired with a corresponding gifted NFT – A holiday themed sweater
The latest NFT drop is #36 in the Timecapsule collection. Reimagining the traditional holiday themed sweater, the primary colours will be red and white, with black stripes visible on the bottom and on the cuffs. The Merino wool sweater is made with a special Norwegian jacquard knitting technique, while the PRADA logo and DECEMBER lettering featured on the sweater are made with an embroidery technique.
As with previous drops, Prada wants to continue to offer exclusive opportunities for their Web3 community. Timecapsule NFT holders will have the opportunity to gain access to exclusive events and experiences including invitations to special events such as Prada Extends and Prada Mode, which are held around the world. NFT holders from the first six drops will be in with an exclusive chance to attend Prada Extends Miami on the sidelines of Art Basel 2022. Earlier this month, previous NFT holders had the opportunity to attend the eighth iteration of Prada Mode, a traveling social club that provides members with a unique art experience along with music, dining and conversations, which featured an installation by artist Damien Hirst in Dubai.
The Timecapsule drop is an online monthly event that takes place on the first Thursday of every month. Limited quantities of the Timecapsule Collection products are made available for 24 hours. Each limited-edition Timecapsule item has its own unique serial number and is prepared for delivery with custom packaging. By purchasing the Timecapsule, customers will be able to redeem the related NFT. With this process, Prada maintains consistency and harmony between the exclusivity of the Timecapsule and the rarity of the corresponding NFTs. Each NFT includes the drop serial number and the serial number for its accompanying physical item, so there is a direct relationship between the physical and virtual products. NFT owners are eligible to participate in exclusive benefits and experiences, as well as gain priority access to future drops.