LOUIS VUITTON | “Victory is a State of Mind”

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LOUIS VUITTON | “Victory is a State of Mind”

Louis Vuitton release its latest brand campaign, "Victory is a State of Mind,” starring the football icons Lionel Messi and Cristiano Ronaldo, photographed by Annie Leibovitz.

In a generational follow-up to a celebrated 2010 campaign featuring the all-time greats Pele, Maradona and Zinedine Zidane, Annie Leibovitz portrays these two latest legends far from the field, facing off over a chessboard improvised from a Louis Vuitton Damier attaché case.



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