As the holiday season approaches, Dior has created The Fabulous World of Dior, a spectacular presentation illuminating the hallowed halls of the legendary Harrods department store. An exceptional event combining the charm of the English spirit with French luxury and art de vivre refinement. A fervent admirer of England, from 1953 Christian Dior developed a powerful and unbreakable bond with Harrods, London’s epicenter of British elegance. This story, beginning with Harrods’ earliest singular branded boutique, has continued to grow through exclusive collaborations and is now enriched by a new chapter, unique in its scope and creative daring, inspired by the magic of Christmas.
From November 10 to January 3, 2023, the façade of the Brompton Road edifice will be adorned with a monumental installation aglow with a play of light radiantly showcasing Dior’s fundamental references as reinterpreted by artist Pietro Ruffo for the Dior cruise 2023 collection. The compass rose, lucky stars and scintillating flowers will guide visitors along the historic window displays – a captivating attraction that draws people from all over the world, transformed and brought to life by a fantastic gingerbread tableau. A journey that stretches the limits of the imagination, exploring the House’s different worlds and symbols, from fashion to beauty. In the heart of this prestigious venue, a thousand fascinating surprises and animated decors, enhanced by gourmet treats, await customers. Two dreamlike pop-ups – an ode to Monsieur Dior’s attachment to the celebration of Christmas and the art of cherishing loved ones – along with a Café specially conceived for the occasion, and even a truly immersive exhibition that plays with proportions to enchant the senses, promise unforgettable moments of joy and sharing. A magical invitation that combines the boldness and heritage of the two Houses, united more than ever by a quest for excellence and the desire to keep the Dior dream alive.
For this breathtaking event, Harrods is decked out in a dazzling installation deployed along its historic façade on Brompton Road. A reinterpretation of sketches created during a compelling dialogue between Maria Grazia Chiuri and Roman artist Pietro Ruffo for the Dior cruise 2023 collection, this monumental work highlights the compass rose – a precious symbol dear to the founding couturier – magnified with poetic motifs, expressions of classic Dior references. In a celestial choreography, the lucky star flourishes endlessly, sublimely scintillating to infinity on the facade’s ornate Edwardian architecture.
WINDOW DISPLAYS, A CELEBRATION OF DREAMS AND DIOR SAVOIR-FAIRE
A tribute to the enthralling moments that brighten winter, an unparalleled new scenography, reflecting the passionate creativity of Dior, reinvents the forty-four traditional Christmas windows of Harrods. An exaltation of end-of-year festive magic, through the House’s symbols and diverse universes. For the first time in the history of the department store, each of these iconic displays – from Brompton Road to Hans Crescent, via part of Basil Street – is converted into a small theater of wonder, with scenery made of gingerbread – an essential English Christmas treat – punctuated by moldings and details sculpted in sugar and caramel, tickling the fancy of those with a sweet tooth and expanding the imagination of all.
THE FABULOUS WORLD OF DIOR: A UNIQUE EXHIBITION
Initiating a captivating encounter between the different customs that brighten the end of year festivities, from the City of Light to the English capital, Dior has conceived a unique, unprecedented exhibition – a real “kingdom of dreams” specially designed for Harrods – which revisits the tradition of gingerbread houses. In the heart of the British department store, a fabulous exhibition is unveiled, reproducing the architecture of Dior’s emblematic locations – from Granville to La Colle Noire and 30 Montaigne – in reduced proportions. A fantasy universe, entirely composed of finely crafted cookies, punctuated with arabesques and delicate drawings, an expression of the audacity and art of detail so important to the House. Playing with optical effects and dimensions, this work – both miniature and grandiose – calls us to rediscover from a new perspective the landmark places within the history of Christian Dior.