CHANEL and Paris continue to write their common history with a new 507m2 setting, completely redesigned by the architect and long-time CHANEL collaborator, Peter Marino.
This new boutique is a true invitation into the world of CHANEL. It is spread over three levels: two entrances and two separate spaces on the ground floor, a basement at 21 and the two spaces that come together on the first floor.
The boutique is dressed in the House’s color codes. Light and soft tones contrast with black, enhanced with touches of gold. In this framework are inserted works recalling the living links of CHANEL with the world of contemporary art, such as White Gold Ribbons, 2021, a monumental installation by Jean-Michel Othoniel entirely composed of pearls. This work unfolds at the heart of a floating staircase in marble and folded mirrors – echoing the staircase at 31 rue Cambon –, decorated with elements made by Goossens. The goldsmith, who is part of the Métiers d’art acquired by Maison CHANEL, also designed two chandeliers in rock crystal and bronze with light gold finishes. There is also an abstract work specially created by Alasdair Cooke in ivory and gold tones, a painting by artist Donald Sultan and a brass Raindrops mirror by the duo Curtis Jeré.
Ground floor, 21 rue du Faubourg-Saint-Honoré
Behind a freestone facade, the first entrance on the ground floor is entirely given over to accessories. Bags, textile accessories and eyewear are presented there alongside a counter dedicated to Jewelery and Watches. Towards the back of the room, the shoes are staged in a cozy atmosphere with a sofa, armchair, large mirror and chandelier by Goossens.
The second entrance on the ground floor opens onto a space welcoming customers with Ready-to-Wear silhouettes, staged on mannequins and racks.
First floor: the Ready-to-Wear area
Upstairs, the two spaces come together to become one, with eight windows opening onto the street. Accessible by two staircases or a lift with gold finishes, the bright decor where black and white dominate combines a gold leaf ceiling and light finishes. Two Ready-to-Wear salons are present there as well as three fitting rooms.
Basement: bags and jewelery area
Accessible by the entrance of 21, the basement offers a space dedicated to bags which leads, in the back, to the displays of costume jewelry. A pleasant and soft space where the light of day coming from the staircase pierces.
The new boutique on rue du Faubourg-Saint-Honoré will reopen its doors in mid-October with the Ready-to-Wear Fall-Winter 2022/23 and Cruise 2022/23 collections.
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