As a Grand Partner of the International Festival of Fashion, Photography and Accessories, Hyères since 2014 and the main sponsor of the permanent exhibition Charles et Marie-Laure de Noailles, une vie de mécènes, at the Villa Noailles, CHANEL is renewing its support for the festival’s activities at its 37th annual event, which will be held from 13th to 16th October 2022. Artistic Director of Montex since 2017, Aska Yamashita is the President of the Accessories Jury and guest of honour at this 37th edition. A new prize created by L’Atelier des Matières will also be awarded.
Through this partnership, CHANEL reaffirms its continuing commitment to creativity and the avant-garde.
As with every year, CHANEL rewards the winners of the festival’s three competitions: Fashion, Photography and Accessories. The winners of the Grand Prix of the Jury Première Vision and the Grand Prix of the Accessories Jury, presided over by Glenn Martens and Aska Yamashita respectively, will each receive a grant of 20,000 euros for the realisation of a new creative project with the Métiers d’art of their choice, to be unveiled next year at the 38th festival. The winner of the Grand Prix of the Photography Jury, chaired this year by Pierre Debusschere, will also receive a grant of 20,000 euros. CHANEL is the official partner of the make-up booth for the festival’s shows.
The le19M Métiers d’art Prize
After Róisín Pierce in 2019, Emma Bruschi in 2020 and Rukpong Raimaturapong last year, the le19M Métiers d’art Prize will be awarded for the fourth consecutive year by the Fashion jury to one of the ten finalists of the Fashion competition.
The name of this prize echoes le19M, which became a Grand Partner of the festival alongside CHANEL in 2020. Inaugurated last year at the Porte d’Aubervilliers in Paris, this new site imagined by CHANEL brings together eleven maisons d’art and la Galerie du 19M, promoting the fashion Métiers d’art and decoration to the general public. Nearly six hundred artisans and experts serve the creativity of French and international brands, large groups and independent clients as well as the young generations of designers.
The le19M Métiers d’art Prize will go to the best collaboration between the ten finalists of the Fashion prize and ten of the houses belonging to the Métiers d’art: Priss Niinikoski and the Paloma flou atelier, Valentin Lessner and the embroiderer Montex, Lora Sonney and the goldsmith Goossens, Alix Habran Jensen and the pleater Lognon, Tim Suessbauer and the embroiderer Lesage, Sini Saavala and the feather worker and flower maker Lemarié, Jenny Hytönen and the hatter and milliner Maison Michel, Antonia Schreiter and the leatherworker Ateliers de Verneuil-en-Halatte, Fernando Miró & Alizée Loubet and the glovemaker Causse, Juha Vehmaanperä and the parurier Desrues.
All their creations will be presented during two shows that will take place on October 14th and 15th. The winner will receive a grant of 20,000 euros to make a new creative project with the Maisons d’art of his or her choice, to be unveiled during the 38th edition of the festival.
Exhibitions of the 2021 winners and 2022 finalists
The festival public will have the opportunity to discover the creations of the previous edition’s winners, made in collaboration with the Métiers d’art of their choice thanks to the prize money received last year.
Ifeanyi Okwuadi, winner of the 2021 Grand Prix of the Jury Première Vision for his men’s collection Take The Toys From The Boys, has chosen to collaborate this year with the embroiderer Lesage and the hatter and milliner Maison Michel. Capucine Huguet, winner of the 2021 Grand Prix of the Accessories Jury for her jewellery inspired by environmental issues, has collaborated with the parurier Desrues. Rukpong Raimaturapong, winner of the 2021 le19M Métiers d’art prize for the result of his collaboration with the hatter and milliner Maison Michel – thirteen interchangeable hats made of felt, straw, silk and grosgrain, superimposed to give life to five compositions combining different colours, materials and techniques – has chosen to work with the goldsmith Goossens, the feather worker and flower maker Lemarié and the embroiderer Lesage.
The pieces designed by Ifeanyi Okwuadi will be unveiled at the end of the shows on October 14th and 15th. They will also be presented to the public in the gymnasium of the Villa Noailles throughout the festival alongside the creations of Capucine Huguet and Rukpong Raimaturapong.
The exhibition and masterclass by Aska Yamashita, President of the Accessories Jury, and the Montex participative embroidery atelier
Aska Yamashita is the President of the Accessories Jury and the guest of honour at this 37th edition. Artistic Director of Montex since 2017, she has imagined an exhibition entitled Broderythme, conceived as an immersion into embroidery. This installation can be discovered at the Villa Noailles throughout the festival. Another highlight will be a masterclass by Aska Yamashita on Saturday October 15th in the villa gardens.
Throughout the festival, participatory ateliers organised within the framework of the exhibition will allow the public to learn about the embroidery techniques used by the Montex atelier.
The new L’Atelier des Matières Prize
Created in 2019 on CHANEL’s initiative, L’Atelier des Matières adds value to unused materials as well as unsold or unused manufactured products from the Fashion and luxury sectors, and supports circular transformation in the textile and leather goods industry for the brands it accompanies.
Thanks to the expertise of its ″valuers″, L’Atelier des Matières collects Ready-to-Wear products, leather goods and small leather goods, shoes, as well as unused materials: threads and textiles, chains or metal elements, buttons and pouches, leather, and skins. L’Atelier supports the training of valuers, developing their disassembly and transformation expertise.
Once the materials or products are received in the Oise region, L’Atelier des Matières sorts, disassembles, extracts and sometimes transforms products in order to give them a new life: thanks to this eco-friendly approach, these deposits are then either given back to the supplier customers or resold to other customers. L’Atelier des Matières provides quality and recycled materials, relying on complete traceability of the resources entrusted to it, as well as on the confidentiality and security of its responsible transformation chain. Attentive to specific projects, the company customises its collection, transformation or design services to the needs of each designer or supplier.
Committed to research and development of sustainable solutions that will accompany tomorrow’s generations, L’Atelier des Matières became a partner of the International Festival of Fashion, Photography and Accessories, Hyères for its 37th edition in 2022. The first L’Atelier des Matières Prize will be awarded to one of the ten finalists of the Fashion Prize for the creation of a silhouette made from materials provided by the atelier. The designs created by the ten finalists will be presented during two dedicated shows and in the festival showrooms. A selection of fabrics and leathers worth €10,000 from L’Atelier des Matières will be made available to the winner.