On September 30th, amid the festive spirit of Paris Fashion Week, friends and VIPs were welcomed by Japanese designer Nigo and the Paris fashion brand KENZO to an evening of music and performance, bringing to life the “KENZO University” theme that anchors the fifth and latest drop of the Fall-Winter 2022 collection.
The evening unfolded at the Cirque d’Hiver, a Paris landmark that has hosted major fashion shows and events over many years. This iconic space, dedicated to artistic performance, was the ideal venue to showcase the positive creativity of Doja Cat – the American performer wowed the audience with her untamed energy, which echoes that of the brand, which has been synonymous with irreverent playfulness and unapologetic ‘joie de vivre’ since its creation in the 1970s by Kenzo Takada.
On this occasion KENZO created a WEB3 layer: guests were able to turn their invitation to the party into an NFT.
Celebrating “KENZO University”, the fifth drop of the brand’s Fall-Winter 2022 collection, the Paris Fashion Week event highlighted the core values of the brand’s seasonal offering, which conveys a vision of optimism and creative youth.