In 1947, at the bottom of the steps of the sumptuous boutique at 30 Avenue Montaigne, a store decorated with a pink toile de jouy motif opens its doors. Delightfully named “colifichets”, the shop invites every woman to choose the perfect accessory to enhance her silhouette or the ideal gift for a unique occasion.
Miss Dior, the Maison’s first fragrance, is crowned in a majestic way and inaugurates the first steps of a dialogue between fashion and beauty that, from that moment on, will forever characterize Dior’s identity …
This bold and fundamental exchange is now joyfully reinterpreted in an unprecedented “Millefiori Boutique” that celebrates the eternal codes of Miss Dior.
Through the decorations of the exclusive flower motif imagined by Maria Grazia Chiuri, a rich and carefree universe blossoms in a welcoming colorful and pop package. The “Millefiori Boutique” offers an abundance of perfumed pleasures for the bathroom and the home and dresses the top make-up icons of the brand with the unmistakable nuances of Miss Dior’s “Millefiori”, becoming a perfect opportunity to reaffirm the art of “indispensable finishing touch” according to Dior.
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