In July 2022, CHANEL celebrates the links between fashion and music with a Mediterranean tour entitled ″CHANEL Summer Tour″. At the request of Virginie Viard, the CHANEL ambassador Caroline de Maigret invited model Blesnya Minher and singer Angèle for the first stopover at the CHANEL seasonal boutique in Saint-Tropez.
On July 12th and 13th, a beige and black van with the double C logo was installed at the villa La Mistralée, where CHANEL has been taking up residence every summer for the past ten years. This year, the boutique has been redecorated like a holiday home in shades of pinkish beige, black and white to welcome the silhouettes of the Spring-Summer 2022 Ready-to-Wear and 2021/22 Métiers d’art shows, as well as the CHANEL COCO BEACH collection.
It was in this welcoming atmosphere that the guests gathered, between games of pétanque, the van transformed into a photo studio and the playing of vinyl records by musicians close to the House. The evening continued with a piano performance by CHANEL ambassador Angèle, followed by a DJ set by musician Marine Neuilly.
The following morning, guests attended a ″Style Talk″, a conversation about style and allure between Caroline de Maigret and Blesnya Minher.
CHANEL’s seasonal boutique in Saint-Tropez is open until the end of September 2022.