Tod’s Aria d’Italia is a project that celebrates the contemporary Italian lifestyle and its values: talent and passion for quality in every aspect of life, from the pleasures of the table to art, from the taste for conviviality to the loving care of traditions. A harmony of doing and thinking that transcends nationality and can be embraced at all latitudes.
Declining eight key words, Aria d’Italia tells the personal and professional stories of artists, entrepreneurs, craftsmen who represent the essence of the Italian identity.
Aria d’Italia is a close encounter with young cosmopolitans, with a transversal culture and ignited by extraordinary curiosity: talents from all over the world, from all backgrounds and cultures who find inspiration in Italy and share its values.
The project is divided into several platforms. It will be released from chapter to chapter through videos and photographs on Tod’s digital channels, in a documentary structure in stages. A real journey illustrated in the feeling of a new generation, full of creativity, capable of reinventing heritage through business and artistic ideas outside the box.
In September, Aria d’Italia’s words and images will converge in a book published in collaboration with Rizzoli International.