Wander, that is to explore, indulge in curiosity. To discover. These are the instincts that inspire Miuccia Prada’s Miu Wander bag, a rediscovery and reinterpretation of Miu Miu’s codes and identity, in a new perspective.
Miu Wander outlines the codes of Miu Miu with a new attitude. Made of Matelassé leather, a Miu Miu hallmark, the Wander emphasizes an omnipresent femininity with its curved lines. The soft surface invites you to touch and the comfortable handle offers innate practicality, blending pragmatism and decoration. It grants to live in freedom.
In the same spirit, actress Sydney Sweeney – of Euphoria and The White Lotus – is the face of Miu Wander, in a campaign photographed by Tyrone Lebon. The spirit of rebellion embodied by Sydney’s characters mirrors the philosophy of Miu Miu, a luxury energized by a youth that breaks the rules – the hallmark of the Miu Miu girl, here in a new incarnation.
Throughout the campaign, Sydney is revived in her artistic vein, immortalized in images reminiscent of frames from classic films. These portraits seem fragments of a broader, enigmatic and elusive narrative – alternating different contexts, moods and feelings, encouraging the viewer to imagine scenarios and conceive plots. They inspire the mind to wander.
Talent: Sydney Sweeney
Photographer: Tyrone Lebon
Stylist: Fight Volkova
Creative Direction: Lina Kutsovskaya (BeGood Studios)