Chanel’s eyewear campaign by Karim Sadli

Fashion, Video

Chanel’s eyewear campaign by Karim Sadli

Six graphic images that cut to the essential while playing with contrasts to highlight each design
422

Nothing lights up and adorns a face quite like a pair of CHANEL glasses. The House’s 2022 eyewear campaign is a dazzling affirmation of this emblematic and timeless identity.

Shot by Karim Sadli, the black and white portraits of models Rianne Van Rompaey, Blesnya Minher and Pan Haowen, radiate a genuine purity: a setting, the features of a face, the lines of a frame. Six graphic images that cut to the essential while playing with contrasts to highlight each design: sunglasses or optical, classic or retro, square, rectangle or aviator, a design to suit every face.

While glamorous classicism takes centrestage – square or rectangle designs surrounded by wide temples swathed in gathered leather signed with an oversized double C for an intensified femininity – the aviators with their vintage edge offer a journey through time.

Blesnya Minher is radiant in a sunglasses version with a masculine-feminine spirit while Rianne Van Rompaey sports the optical version with a thin metal frame – a nod to the 1960s – and leather-clad temples. But this campaign also magnifies the emblematic metal chain intertwined with leather, here adorned with ″charms″ bearing the symbols of the House.

Attached to the temples of a pair of large square acetate sunglasses with a thin frame worn by Pan Haowen and to an optical butterfly frame encircled with metal, rendered sublime by Rianne Van Rompaey, this light, removable jewelled chain gives the illusion of a sautoir necklace composed of the camellia, pearl, small heart, double C and CHANEL letters. All details to accentuate the hypnotic power of these glasses as veritable fashion accessories.

www.chanel.com

Comments are off this post!