Prada Linea Rossa has always been forward-looking, onward-thinking, founded with the remit of exploring progressive styles, evolving materials, moving to the future. Metropolitan clothing, engineered for tomorrow.
The Spring/Summer 2022 Prada Linea Rossa campaign, photographed by Johnny Dufort, captures these clothes in dynamic, ceaseless action in a futuristic environment.
The iconic Prada America’s Cup sneaker – an anchor of Prada Linea Rossa from its birth in the 1990s to today – has been relaunched. For 2022, a new dimension is offered: customization. Via the AC Factory tool on prada.com and at Prada stores, clients can fully personalize the styles.