“Lola, after all, embodies an attitude: she is strong, sensual and intelligent at the same time. An ode to strong women from all over the world. For the campaign, I really wanted to celebrate that attitude and all the facets of the Burberry woman, so together with Torso, we created a fantasy world where she is free to show her strength and be captured in all the beauty of her by every corner. Strong women have always inspired me beyond limits and Bella, Lourdes, Jourdan and Ella embody that spirit. They represent femininity in its most powerful form and the essence of that attitude that is intrinsically Lola ” Riccardo Tisci
The English maison unveils its campaign for the Lola bag, a cornerstone of the maison, designed by Riccardo Tisci. At the heart of every Lola model is an attitude: strong, sexy, intelligent and present. A multifaceted energy that amplifies intrinsic trust.
The campaign stars Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards, the ensemble of evocative women personifies Lola’s attitude. Taking the reins. They command their space. Each with confidence and control.
Shot by Torso Solutions with styling by Suzanne Koller, the campaign speaks a distinctive visual language – functional yet lively – that captures Lola’s attitude from every angle. The campaign revolves around the gravitational pull of the bag, an irresistible power that reaffirms Lola’s status as a Burberry bag.
The Lola bag is available in a variety of sizes, styles and colors, from pale vanilla and camel to natural raffia and black and will be available worldwide, from stores to online.