The elegance of the Florentine brand also fascinated the famous street style photographer Scott Schuman, otherwise known as The Sartorialist, and his wife, the illustrator and designer Jenny Walton, recently moved to Milan from New York. Pineider tells the refined Italian heritage with an American touch, within the walls of a Milanese period home, where the famous couple of creatives chosen as new ambassadors find inspiration among marble columns and sparkling chandeliers. The imaginary bridge between Milan and New York is strengthened, where the opening of the first Pineider flagship store in the United States took place, inside the famous Rockefeller Center, the heart of the shopping district in Manhattan.
Scott Schuman says: “I have a lot of respect for the way and style Pineider is reviving the spirit of the historic brand. Focusing on an established foundation of modern craftsmanship and design, Pineider’s ever-expanding product categories help meet the needs of contemporary consumers like Jenny or me who like to combine modern taste with historicity. People who know elegance know Pineider. “
Jenny Walton was also influenced: “Timeless accessories for every day: I love the way Pineider brings pops of color in classic, well-designed silhouettes. The brand creates perfect products that help me express my style and my artistry. I love colors and Pineider offers an incredible palette of options. “
Reassuring colors, but also lively, which describe a story of grace and absolutely modern class are those chosen for the new Pineider social campaign. Alongside the bestsellers in leather goods revisited in new variants, there are the characteristic elements of the brand that are based on individual personalization and communication, from pens to notebooks.
Giuseppe Rossi, general manager of the Tuscan brand, expresses his satisfaction and welcome for the successful and quality contribution of the testimonial couple: “Pineider is very happy to start an artistic and communication collaboration with Scott and Jenny, of which we have learned to appreciate not only the artistic and professional aspects, but above all the human ones and the profound values that bring them so close to Pineider. The relationship that has just started will find new forms in the near future that we can’t wait to show the many fans of our brand. “