Hogan takes part to the first metaverse fashion week in Decentraland

Fashion, Lifestyle

Hogan takes part to the first metaverse fashion week in Decentraland

The inaugural Metaverse Fashion Week is taking place in Decentraland, from March 24th to 27th 2022, where Exclusible and Hogan will debut the brand’s first NFT drop at a celebrity filled afterparty.

Exclusible, the fast growing marketplace for luxury NFTs and upscale metaverse activations, and Italian luxury brand Hogan announce their collaboration. With Fashion Week entering the Decentraland metaverse, the partners will debut the “Hogan Untraditional NFT Collection” at a special “Hogan-X” afterparty on March 26th. The event will present the first-ever dance competition in the virtual world, with prizes consisting of POAPs, pre-sale NFT spots and exclusive NFTs, and will be hosted by acclaimed Dj superstar Bob Sinclar.

The NFT project will be curated by Braw Haus – the creative studio specialised in elevating global digital artists to bring their aesthetic and vision to shape culture in the metaverse. Artists include Silvio Rondelli, Yoann De Geetere, Linear, Vincent Ghiotti and Finn Berenbroek. The collection is described as happy, edgy and immersive, aligning with Hogan’s DNA traits, and it celebrates the “Untraditional”, re-edition of the brand’s first-ever sneaker.

With this collaboration Hogan takes a stand from traditional to untraditional, from Web 2.0 to Web 3.0 and enables an open collaborative space of creativity for the five artists. Through this innovative approach of bringing several artistic minds to one table and using the brand’s renowned sneaker as a white canvas without giving constraints about creative limitations, Hogan sets the standard in how the ethos of the Web 3.0 community should be celebrated, cherished and communicated.

After the “Hogan-X” afterparty premiere, the NFTs artists series will be available for sale to the public on April 3, 2022 at exclusible.com

Hogan’s first entrance into the metaverse space will extend beyond MVFW with a pop-up store residency in Decentraland, within Boson Protocol’s metaverse marketplace. Hogan will sell its physical products as redeemable NFTs within Boson Portal, a metaverse marketplace for buying luxury and exclusive physical products as NFTs located in Decentraland, where Boson has built a boulevard of metaverse stores for leading luxury brands.

This first collaboration with Exclusible, Braw Haus and Boson Protocol will facilitate Hogan crossing into the Web3 environment, with the aim to engage a new community of young digital-savvy consumers.


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