CHANEL | I am the “Bijoux de Diamants”
To mark the 90th anniversary of « Bijoux de Diamants », CHANEL pays tribute to the one and only High Jewelry collection created by Mademoiselle Chanel in 1932.
Discover how Gabrielle Chanel revolutionized the world of jewelry, presenting a collection dedicated exclusively to diamonds and applying to jewelry the founding principle of all her creations: liberating women’s bodies while also adorning them.
90 years later, her « Bijoux de Diamants » continues to shine in the firmament of the Place Vendôme.
I am an idea by Gabrielle Chanel who in 1932, in the middle of the Great Depression, decided
to make diamonds fashionable again.
I am a revolution which takes versatility as a founding principle and makes freedom a virtue;
my setting becomes lighter, my clasps disappear.
I am the essence of the style of Chanel; the comet, the sun, the fringe, the feather and the
ribbon.
I am the most beautiful of constellations, a starry night gliding down a décolleté, illuminating
a hair style or streaking like a comet around a neck.
I am an installation, revealing myself to the public, adorning wax mannequins in
Gabrielle Chanel’s apartment at 29 Rue du Faubourg Saint-Honoré.
I am a triumph, high society and journalists from around the world flock to Paris to admire
me. More than 300 press articles celebrating the liberty and audacity of Mademoiselle who
reinvented the world of jewelry.
I am a source of inspiration, as today’s collections continue to feed off my ideas and conjure
other elements from the Chanel universe such as the camelia, the lion, tweed or simply N°5.
I am the unique collection of High Jewelry created by Gabrielle Chanel in 1932, and in 2022,
I am celebrating my 90th anniversary.
I am the “Bijoux de Diamants” Collection!
check also: Chanel | The Allure Céleste
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