Set in a newly discovered eco-system – an extensive digital universe where present and future co-exist, where reality and imagination are inextricably bound together – the Hogan autumn winter 2022-23 collection is a celebration of self-expression, reinterpreted through the lens of a new form of communication, more immersive but harmonized with the brand’s legacy of innovation.
A short video tells about Hogan’s first journey in the metaverse, a connection between the culture of today and the technology of tomorrow, where time is fluid and where the brand’s signature codes are deeply rooted in. A stream is a flow by definition. The future is where everyone is headed. Envision what is yet to come, follow the Hogan ‘Future Stream’.
The Hogan autumn winter 2022-23 collection re-imagines everyday wardrobe cults in a matchless algorithm of shades and designs: a new path to what form and function mean. Aimed to bring a new fresh perspective of urban casualwear, it balances the brand’s lifestyle with distinctiveness and expression.
Key pieces include genderless sneakers, weightless leather lace-up and rain boots built onto a sturdy tank-like outer sole matching with color-block oversize down jackets and parkas, to be worn over functional light basics. TheHogan h-bag, this time enriched by a multitude of studs, easily complements it all. Quality, versatility and authenticity are, as always, at the core: a juxtaposition of punctuated volumes and iconic outlines, the collection speaks true about the dna of hogan and brings continuity to its unique traits and heritage.