Creative director of I’M Isola Marras, Efisio is known for his love of printing and color and for his energetic and artistic designs. For the collection, Efisio – himself a great lover of photography and horse riding – drew inspiration from photographer Perry Ogden’s 1999 book, Pony Kids, which documents Irish Traveler communities with their horses. This, together with the research of him in the archives of MAX & Co., was the starting point for Pony Ride, the lively capsule that reworks classic designs by upsetting them with a playful and visionary spirit.
A palette of earthy colors and traditional plaids lights up with striking jolts of fuchsia and acid green. Suits and jackets with built-in vests play with the conventions of womenswear and menswear. A free spirit defines the attitude of the garments creating a perfect balance.
“The naming Pony Ride encapsulates the active and dynamic taste of the collection: ride (ride) is a verb of movement and perfectly represents the attitude of the consumer MAX & Co., An active, energetic and fresh woman. It also invokes a sense of power and fun, which is exactly what happened 100% when I started building the collection. ” – Efisio Rocco Marras –
Capsules & Co.llaboration are a celebration of the creative synergies of MAX & Co. A constant evolution of the brand which, from season to season, invites established names to collaborate with emerging talents to create limited edition capsules, giving their own interpretation to the distinctive codes of the brand.
The collection will be available on maxandco.com and in store starting from September 2022.
MAX&Co. Pony Ride Capsule