The new Gucci Bamboo 1947 bag, designed by Alessandro Michele, becomes the protagonist of videos, images and illustrations created by talented artists and photographers from all over the world, who have been asked to share their interpretation of the famous model.
Love, a dream dimension, a visceral sense of history and allegory wrapped in elaborate packaging, universal emotions and unrealistic worlds: these are just some of the messages that the artists intend to convey through their works of art.
A selection of artists represented the Gucci Bamboo 1947 bag, a new design by Alessandro Michele and part of the Maison’s Beloved lines, through original videos, abstract photographs, illustrations, comics.
In 1947, in the midst of the Italian post-war period in which traditional raw materials were not easily available, the founder Guccio Gucci, with the help of the Maison’s visionary Florentine artisans, decided to use bamboo, a light and durable material, to create the handle of a bag, thus giving life to a timeless emblem.
In the decades that followed, the Bamboo bag became an institution for Hollywood’s most famous actresses and personalities and the international jet set, consolidating itself worldwide as an icon of innovation.