For the images of the new holiday campaign, Piaget reintroduces the theme of the spiral.
This elegant shape is a key element of Piaget’s design history as it adorned the brand’s global advertising campaigns throughout the 1950s and was even used as the house logo at international watch and jewelry fairs during that time.
Much more than a magnificent ornate logo, the spiral shape has been an integral part of Piaget’s design for decades: in fact, its feminine shapes that wrap around the body or wind on the dial of jewelery watches have inspired countless timepieces. and Piaget Patrimony high jewelery creations. Today, a keen eye will not escape the continuation of this inspiration in Piaget’s Limelight Gala collection, with curved asymmetrical lugs that surround the watch case.
Today, the historic Piaget spiral symbolizes the creativity, audacity and fluidity of the maison’s creations, linking the past to the present. This element belongs to the brand’s design tradition and spans time, eras and collections, remaining an integral part of Piaget’s aesthetic codes.
The Piaget spiral also represents holidays, celebrations and joy, and perfectly symbolizes the magic of the year-end celebrations, creating a bond between Piaget and his beloved customers, but also between customers and their loved ones. It is the perfect symbol of the Piaget Society philosophy, in which the Maison has always put the sharing of moments and the time spent together at the center.
LIMELIGHT AND PIAGET POLO
For the New Year celebrations, discover Piaget’s Limelight Gala Precious Palace, with a hand-engraved mother-of-pearl dial and engraved “Palace” bracelet, or the Limelight Gala Precious Automatic with a diamond bezel and dial. For the Piaget Polo models, the Maison presents the new Piaget Polo Date 36 mm, with a bezel set with 60 brilliant-cut diamonds of decreasing size, and the Piaget Polo Skeleton with a blue dial.
The splendid double bangle bracelet in 18-karat rose gold and decorated with malachite cabochons and the bangle bracelet in 18-karat rose gold (also surrounded by a rotating band with pavé diamonds at the ends) will never cease to make you shine! For the people we love and who love to “shine” in the evening, the perfect gift is the Possession sliding pendant necklace, with 18-karat white gold chain and sliding pavé cabochon, surrounded by a rotating band set with diamonds.
During the holidays, we choose with great care the gifts to give to the people we love. What better way to make someone happy than to give a beautiful piece of jewelry or a refined timepiece. Christmas brings joy to everyone, both those who receive and those who donate a Piaget creation!
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