A traveling social club with a focus on contemporary culture, Prada Mode provides members with a unique art experience along with music, dining, and conversations.
For Prada Mode Moscow, Damien Hirst will transform the historic building with his installation, Pharmacy. Hirst created Pharmacy restaurant in Notting Hill, London in 1998, six years after the inaugural installation of the same name at the Cohen Gallery New York. Pharmacy was conceived as a fully functioning restaurant and bar in an installation of Hirst’s floor-to-ceiling medicine cabinets, and specially made butterfly paintings. Hirst designed furniture, architectural details such as a huge molecular model in its window, light boxes, and a wallpaper design taken from a catalogue of prescription medicine.
In Moscow, Hirst will present the third iteration of Pharmacy restaurant, the second being installed at his Newport Street Gallery, London. It is fitting for this to be made especially for Prada Mode: the artist’s long-time friend Miuccia Prada designed the staff uniforms for the original restaurant.
“I’m so excited to be invited by Miuccia to recreate Pharmacy for Prada Mode in Moscow,” said the artist. “I’m pulling out all of the stops to make this amazing, and the four floors of the historic Levenson building will provide the perfect place for it. I can’t wait to get going! I’ve always thought great restaurants can be art, and Pharmacy is a living breathing artwork, best filled with people and art as one.”
The Levenson Mansion is a private residence on Moscow’s Patriarch Ponds. The Art Nouveau landmark was designed by architect Fyodor Shechtel in 1900 for the A.A. Levenson Skoroprinting Company, an official purveyor of his majesty Emperor Nicholas II’s Imperial Court. Prada Mode Moscow will welcome members to access the club at any time over the course of the two-day project to participate in morning and afternoon panels and discussions as well as nightly events featuring exhilarating performances and live music, sampling specialty cocktails and dining throughout.
Pharmacy installation will then open to the public from November 14th to 20th 2021.